Mercedes Benz Fashion Week Swim 2014

 Mercedes Benz Fashion Week Swim  2014                                              Photo courtesy: YouTube 

The Mercedes Benz Fashion Week Swim 2014 kicked off last weekend in Miami despite the the heavy downpour.

Hosted at the Raleigh Hotel, the five-day event featured designer runway shows highlighting the latest collection of swim suits. The Mercedes-Benz Fashion Week Swim provided runway shows for nearly three dozens of designers including Mara Hoffman Swim, Suboo, Beach Bunny, Vix Paula Hermanny, Oakley, Gottex, BCBGeneration.

Even Thursday night’s epic torrential downpour did not get in the way off the official kick-off party for Mercedes-Benz Fashion Week Swim 2014.

Perhaps it helps that it was all in celebration of waterproof fashion.

Models, designers, and chefs gathered poolside (under umbrellas) at South Beach’s Raleigh Hotel…

ᔥMercedes-Benz Fashion Week Swim 2014 Kick-Off Party At The Raleigh Hotel … – Huffington Post

The Fashion Week is also the time for swimsuit models to try out their luck of becoming super models on the runway shows.

 It’s that time again, for girls with dreams of being a super model to strut their stuff in the hopes of being chosen as a runway model in the “Superbowl” of swim shows, the Mercedes-Benz Fashion Week Swim.

“For swim week, this is the most professional and prestigious platforms that Nicolita, and any other swimwear brand, can become a part of…”

ᔥSwimsuit Models Try Out For Mercedes-Benz Fashion Week Swim – CBS Local

If you were to buy suits on the go, you could have benefited from the opportunity to buy during the show. According to other sources, this year’s event was the first time customers were able view the show’s livestreaming and preordered straight from the runway.

If you are a buyer, or a company’s buyer, attending runway shows will give you the glimpse of what to buy based on viewers reactions on the new suit styles.

Courtesy YouTube

Whether you are a consumer or a company’s buyer, what do you make of this year’s Mercede Benz Fashion Swim Week 2014 in Miami?



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